Ash Write: Brand vs. Identity »
Brand and identity are pretty easy to conflate, as they both answer the question, “who are you?” To understand the difference, we can take the metaphor a little further.
Identity is your social security number. It’s the token to play. if you were strictly speaking in identity terms, when asked…
Europe - André Kuipers
I - ISS Over Europe
II - Wolgograd
III - London
IV - Amsterdam
V - Naples
VI - Paris
(Original Photo credit to NASA)
Infrared photography by Hong Kong based photographer Yiu Yu Hoi
your portfolio is a product: design it like one »
Posted an entry on the Miso blog today!
Dystopian YA novels are one of my many guilty pleasures. I recently finished reading Insurgent by Veronica Roth, which is the second book in her Divergent trilogy. While it’s no Hunger Games, it has a thoughtful premise re: the human condition, fast pacing, and a relatable protagonist (tiny girl who kicks ass, just saying). Even though I read it on my kindle the series’ cover art just really irks me. It’s all CGI-ish with bevel/emboss overload and is styled like a self-help book for finding your inner zen.
So I decided to play around with what more minimal cover art would look like for the series. I tried to keep relatively true to the original color scheme and then used the arrangement of lines to reinforce the theme/title of each individual book. The background for Divergent is a map of the city of Chicago, where the series is set. For Insurgent it’s the floor plan of a building. I don’t know what the third book will be titled but I imagine the background would be a diagram of the human anatomy because as the series progresses there’s a transition from idolizing institutions to focusing instead on the individual.
"I don’t like this expression ‘First World problems.’ It is false and it is condescending. Yes, Nigerians struggle with floods or infant mortality. But these same Nigerians also deal with mundane and seemingly luxurious hassles. Connectivity issues on your BlackBerry, cost of car repair, how to sync your iPad, what brand of noodles to buy: Third World problems. All the silly stuff of life doesn’t disappear just because you’re black and live in a poorer country. People in the richer nations need a more robust sense of the lives being lived in the darker nations. Here’s a First World problem: the inability to see that others are as fully complex and as keen on technology and pleasure as you are."
― Teju Cole (via thewhiskeypropagandist)
Super sick project.
Eighteenth President: Ulysses S. Grant (1822–1885)
“They were careless people - they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made.”
Miso Summer BBQ
A few of my favorite shots. Good times, good peeps.